Why Email Marketing Is so Important

Transcript My name is Maggie Benson. I am the head boss here at Merit-Based Marketing. Welcome and thank you for stopping in. I wanted to do something a little bit different, given the virtual nature of this setting, and do a little bit of an educational video for you in the sense that it makes […]

What Does ROAS & LVT Mean?

Transcript So what is ROAS and LVT as it pertains to your business when you’re running advertising campaigns on Google and Facebook? That’s what we’re going to talk about in today’s episode. So what is ROAS and LVT? Well, ROAS is return on ad spend. LVT means lifetime value transaction. So what is the average […]

What Does CPC Mean?

Transcript What does CPC mean in terms of the reports you get from your marketing agency? That is what we’re going to talk about today as part of our What Does the Metrics Mean series? What does CPC mean? CPC means cost per click. It is traditionally used in the language of Microsoft ads, formerly […]

What Does CPL Mean?

Transcript So when your marketing agency says cost per lead, or you’re in a Facebook group and you hear someone say cost per lead, what does that actually mean? Well, in this episode we’re going to talk about exactly that. So what does cost per lead mean? Well, depends on what you’re tracking. So, ultimately, […]

What Influences Pricing For Facebook Advertising Services

https://youtu.be/zLOFMLPTg4k Transcript Hello and welcome. In this episode, we are going to talk about what impacts the price an agency quotes you for Facebook advertising. So what goes into a quote for Facebook advertising? What factors is the agency taking into consideration when they are providing you a quote for advertising? Like the video I […]

What Are Local Service Ads & Why Do You Need Them?

You’ve likely heard of pay-per-click marketing, but do you know the ins and outs of local service ads? Local service ads are another great tool in your digital marketing arsenal, particularly for service providers in certain industries. They are both affordable and effective, but they can sometimes be challenging to get started with. Here’s what […]

What Influences Pricing When Hiring An Agency For Google Ads

 Transcript: Speaker 1: So what influences an agency when it comes to pricing out Google Advertising services? That is what we’re going to talk about today. So, when it comes to an agency like myself, pricing out Google Ads, there are a number of different factors that come into play. And recently a client […]

Do You Really Need Marketing When You’re a Small Business?

Small business owners of all ages often find themselves asking why marketing is important for their success. Years ago, when the businesses in the town were the only providers for specific goods and services, marketing for small businesses was not a necessity. Everyone knew who they could turn to for services and products that fit […]

Grow Your Fitness Studio: Tactic #3

Fitness Personality Quizzes

When it comes to growing a fitness studio, this is a competitive place. During the past few years, there has been an increased amount of attention paid to diet and fitness as a lifestyle shift in order to not only help athletes get in better shape but also to help people who might be trying […]

How Long Does It Take for Google Ads to Work?

Online advertising is easy. You just place an ad on Google and start generating leads instantly, right? Well, not exactly. It sure would be nice if you got strong Google ads results and Google ads leads right away but it rarely works that way. You might be able to shortcut the time if you’re selling […]