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Case Study: How We Had A Law Firm Client Hire 2 Additional Staff To Handle The Influx
Case Study: How We Had A Law Firm Client Hire 2 Additional Staff To Handle The Influx

In this article, we are going to break down the results we created for one of our Law Firm clients. Some of the results we generated are:   ✔️ Reducing their cost per conversion by 78% ✔️ Increasing their organic sessions by 39% ✔️ Increasing the conversion rate by 47%,  ✔️ Reducing their marketing budget (because they are getting more…

Local SEO for Small Business Quick Guide
Local SEO for Small Business Quick Guide

What do you do when you need to find a service professional? Likely, when you’re looking for a plumber for your home or a tax consultant, most of us search for “plumbers near me” or “tax consultant near me”. The search engine then pulls up and displays relevant results based on several factors, and if you’re connected to the local…

5 Ways How Webinars Can Help You Build Authority
5 Ways How Webinars Can Help You Build Authority

In 2020, one of the first things people see before they do any business with you is your online presence and reputation. They will google your business to learn more about it and you. With the competition so high, just having an updated Google My Business profile is not going to give you an edge over others in your industry.…

Drive More Traffic with A Well Optimized Google My Business Listing
Drive More Traffic with A Well Optimized Google My Business Listing

If you’re a local business, setting up and having an optimized Google My Business listing should be a priority. That way, when someone searches Google, you’ll show up on the right side of the results page. Another interesting fact is that when someone is searching for a product or service near them, they are much closer to making a purchase.…

How A Poorly Optimized Google My Business Profile Is Costing You Money
How A Poorly Optimized Google My Business Profile Is Costing You Money

On the cusp of 2020, it still amazes me how many businesses, especially small businesses, do not have a Google My Business Profile setup. If you’re wondering what a Google My Business profile is, go to your Google search bar and search for “dentist near me” and look at the results. On the right-hand side will be a box with…

Hate Writing? 3 Other Ways How to Create Content Without a Keyboard
Hate Writing? 3 Other Ways How to Create Content Without a Keyboard

  Not everyone is a fan of Nanowrimo and committed to writing 50,000 words in a month. For a writer, nothing is worse than staring at the blank white page for hours.  Sometimes it’s just not in us. Some of us are more natural speakers than writers. But when it comes to content marketing, the land of the written word,…

6 Reasons You Need to ‘Write Content’ at Least Once Per Month
6 Reasons You Need to ‘Write Content’ at Least Once Per Month

I have had many people ask me, “Is Blogging Dead”? Blogging isn’t dead, but it certainly is different from the blogs we had a decade back. Businesses who prioritize blogging are 13 times more likely to achieve a long-term positive ROI on their efforts. But how does ‘blogging’ and writing content fit into a holistic marketing plan for service-based professionals…

6 Red Flags You Need To Be Aware Of When Hiring An Agency
6 Red Flags You Need To Be Aware Of When Hiring An Agency

Hiring the right digital marketing agency takes some effort, research, and homework on your part. Especially as a small business owner, you want to make sure you chose an agency wisely.   Why?   You want to make sure that the agency you’re hiring is the right fit for your business and will give you a good ROI. Ultimately, you…

5 Benefits of Using Social Media for Your Law Firm
5 Benefits of Using Social Media for Your Law Firm

Using social media for your business can be an incredibly effective marketing strategy if it’s well-executed. According to the 2018 Social Media Marketing Survey Report, produced by Attorney at Work, 93 percent of respondents used social media, and 71 percent reported that social media was a source of new business. However, there isn’t one secret formula for success — some law…

How to Build Inbound Links for Law Firms
How to Build Inbound Links for Law Firms

Today’s digital marketing climate consists of numerous push and pull strategies. Between social media, landing pages, branded apps, and content campaigns, it can be difficult to surpass the status quo—let alone surpass client expectations. Law firms sell services, helping clients resolve complicated legal hurdles which they, themselves, have no skills or knowledge about. Services sold by law firms are based…