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5 Ways How Webinars Can Help You Build Authority
5 Ways How Webinars Can Help You Build Authority

In 2020, one of the first things people see before they do any business with you is your online presence and reputation. They will google your business to learn more about it and you. With the competition so high, just having an updated Google My Business profile is not going to give you an edge over others in your industry.…

Drive More Traffic with A Well Optimized Google My Business Listing
Drive More Traffic with A Well Optimized Google My Business Listing

If you’re a local business, setting up and optimizing your Google My Business profile should be a priority. That way, when someone searches Google, you’ll show up on the right side of the results page. Another interesting fact is that when someone is searching for a product or service near them, they are much closer to making a purchase. As…

How A Poorly Optimized Google My Business Profile Is Costing You Money

On the cusp of 2020, it still amazes me how many businesses, especially small businesses, do not have a Google My Business Account setup. If you’re wondering what a GMB account is, go to your Google search bar and search for “dentist near me” and look at the results. On the right-hand side will be a box with a business…

Hate Writing? 3 other ways to create content without a keyboard

  Not everyone is a fan of Nanowrimo and committed to writing 50,000 words in a month. For a writer, nothing is worse than staring at the blank white page for hours.  Sometimes it’s just not in us. Some of us are more natural speakers than writers. But when it comes to content marketing, the land of the written word,…

6 Reasons You Need to ‘Blog’ at Least Once Per Month
6 Reasons You Need to ‘Blog’ at Least Once Per Month

I have had many people ask me, “Is Blogging Dead”? Blogging isn’t dead, but it certainly is different from the interwebs blogs we had a decade back. Businesses who prioritise blogging are 13 times more likely to achieve a long-term positive ROI on their efforts. But how does ‘blogging’ fit into a holistic marketing plan for service-based professionals such as…

6 Red Flags You Need To Be Aware Of When Hiring An Agency
6 Red Flags You Need To Be Aware Of When Hiring An Agency

Hiring the right digital marketing agency takes some effort, research, and homework on your part. Especially as a small business owner, you want to make sure you chose an agency wisely.   Why?   You want to make sure that the agency you’re hiring is the right fit for your business and will give you a good ROI. Ultimately, you…

5 Benefits of Using Social Media for Your Law Firm
5 Benefits of Using Social Media for Your Law Firm

Using social media for your business can be an incredibly effective marketing strategy if it’s well-executed. According to the 2018 Social Media Marketing Survey Report, produced by Attorney at Work, 93 percent of respondents used social media, and 71 percent reported that social media was a source of new business. However, there isn’t one secret formula for success — some law…

How to Build Inbound Links for Law Firms
How to Build Inbound Links for Law Firms

Today’s digital marketing climate consists of numerous push and pull strategies. Between social media, landing pages, branded apps, and content campaigns, it can be difficult to surpass the status quo—let alone surpass client expectations. Law firms sell services, helping clients resolve complicated legal hurdles which they, themselves, have no skills or knowledge about. Services sold by law firms are based…

Video Marketing Tips For Law Firms
Video Marketing Tips For Law Firms

Did you know that YouTube is the 2nd most used search engine (ahead of Bing & Yahoo)? Most law firms are so focused on search engine optimization, but neglect the opportunities that video and YouTube provide. Implementing a Video Marketing Strategy for your business can get you additional placement in the search results for your legal keywords, enhance the effectiveness…

GOOGLE MAPS OPTIMIZATION – HOW TO GET RANKED ON GOOGLE MAPS AS A LAW FIRM
GOOGLE MAPS OPTIMIZATION – HOW TO GET RANKED ON GOOGLE MAPS AS A LAW FIRM

The fundamentals of Google Maps ranking (NAP, Citations, Consistency and Reviews) Getting listed on the first page of the Google Map for “Your City + Service” comes down to 3 primary factors: Having an optimized Google My Business listing (Formerly Places) listing for the area that you operate in  Having a consistent N.A.P. (Name, Address, Phone Number Profile) across the…