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6 Reasons You Need to ‘Blog’ at Least Once Per Month
6 Reasons You Need to ‘Blog’ at Least Once Per Month

I have had many people ask me, “Is Blogging Dead”? Blogging isn’t dead, but it certainly is different from the interwebs blogs we had a decade back. Businesses who prioritise blogging are 13 times more likely to achieve a long-term positive ROI on their efforts. But how does ‘blogging’ fit into a holistic marketing plan for service-based professionals such as…

6 Red Flags You Need To Be Aware Of When Hiring An Agency
6 Red Flags You Need To Be Aware Of When Hiring An Agency

Hiring the right digital marketing agency takes some effort, research, and homework on your part. Especially as a small business owner, you want to make sure you chose an agency wisely.   Why?   You want to make sure that the agency you’re hiring is the right fit for your business and will give you a good ROI. Ultimately, you…

5 Benefits of Using Social Media for Your Law Firm
5 Benefits of Using Social Media for Your Law Firm

Using social media for your business can be an incredibly effective marketing strategy if it’s well-executed. According to the 2018 Social Media Marketing Survey Report, produced by Attorney at Work, 93 percent of respondents used social media, and 71 percent reported that social media was a source of new business. However, there isn’t one secret formula for success — some law…

How to Build Inbound Links for Law Firms
How to Build Inbound Links for Law Firms

Today’s digital marketing climate consists of numerous push and pull strategies. Between social media, landing pages, branded apps, and content campaigns, it can be difficult to surpass the status quo—let alone surpass client expectations. Law firms sell services, helping clients resolve complicated legal hurdles which they, themselves, have no skills or knowledge about. Services sold by law firms are based…

Video Marketing Tips For Law Firms
Video Marketing Tips For Law Firms

Did you know that YouTube is the 2nd most used search engine (ahead of Bing & Yahoo)? Most law firms are so focused on search engine optimization, but neglect the opportunities that video and YouTube provide. Implementing a Video Marketing Strategy for your business can get you additional placement in the search results for your legal keywords, enhance the effectiveness…

GOOGLE MAPS OPTIMIZATION – HOW TO GET RANKED ON GOOGLE MAPS AS A LAW FIRM
GOOGLE MAPS OPTIMIZATION – HOW TO GET RANKED ON GOOGLE MAPS AS A LAW FIRM

The fundamentals of Google Maps ranking (NAP, Citations, Consistency and Reviews) Getting listed on the first page of the Google Map for “Your City + Service” comes down to 3 primary factors: Having an optimized Google My Business listing (Formerly Places) listing for the area that you operate in  Having a consistent N.A.P. (Name, Address, Phone Number Profile) across the…