Author page: Maggie Benson

Case Study: How We Had A Law Firm Client Hire 2 Additional Staff To Handle The Influx

Case Study: How We Had A Law Firm Client Hire 2 Additional Staff To Handle The Influx

In this article, we are going to break down the results we created for one of our Law Firm clients. Some of the results we generated are:   ✔️ Reducing their cost per conversion by 78% ✔️ Increasing their organic sessions by 39% ✔️ Increasing the conversion rate by 47%,  ✔️ Reducing their marketing budget (because they are getting more…

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6 Reasons You Need to ‘Write Content’ at Least Once Per Month

6 Reasons You Need to ‘Write Content’ at Least Once Per Month

I have had many people ask me, “Is Blogging Dead”? Blogging isn’t dead, but it certainly is different from the blogs we had a decade back. Businesses who prioritize blogging are 13 times more likely to achieve a long-term positive ROI on their efforts. But how does ‘blogging’ and writing content fit into a holistic marketing plan for service-based professionals…

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5 Benefits of Using Social Media for Your Law Firm

5 Benefits of Using Social Media for Your Law Firm

Using social media for your business can be an incredibly effective marketing strategy if it’s well-executed. According to the 2018 Social Media Marketing Survey Report, produced by Attorney at Work, 93 percent of respondents used social media, and 71 percent reported that social media was a source of new business. However, there isn’t one secret formula for success — some law…

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How to Build Inbound Links for Law Firms

How to Build Inbound Links for Law Firms

Today’s digital marketing climate consists of numerous push and pull strategies. Between social media, landing pages, branded apps, and content campaigns, it can be difficult to surpass the status quo—let alone surpass client expectations. Law firms sell services, helping clients resolve complicated legal hurdles which they, themselves, have no skills or knowledge about. Services sold by law firms are based…

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