Did you know that YouTube is the 2nd most used search engine (ahead of Bing & Yahoo)? Most law firms are so focused on search engine optimization, but neglect the opportunities that video and YouTube provide. Implementing a Video Marketing Strategy for your business can get you additional placement in the search results for your legal keywords, enhance the effectiveness of your SEO efforts and improve visitor conversion.
There are a number of reasons that you should engage in Video Marketing for your law firm. The primary reason is that it’s going to increase your exposure on the search engines, giving you more placeholders for the keywords that are most important to you. It’s going to enhance your SEO effort by driving great visitors to your website and creating relevant links to your website, improving conversion. Once somebody gets to your website, if there is a good video on the home page and subpages, that is going to resonate deeper with your potential customers. It will help convert those visitors from just browsing around page to actually picking up the phone and calling your office.
Again, YouTube is the second most used search engine that there is. Obviously, Google is number one. One would think that Bing and Yahoo would be the other major search engines, but that isn’t the case.
There are significantly fewer videos than there are web pages on the online. So, creating relevant and quality video content for YouTube and other video sharing sites is a really huge opportunity. These videos will help you to connect with people and answer their questions when they’re looking for information on what you do.
I talked about the fact that you can now show up in search engines with an image next to it, and you can obtain multiple place holders on Google for the keywords that are most important to you. Here is a screenshot just visually representing what that means.
This company, Texas LLC, focuses on starting a business in Texas. If we type in a search on Google for “How To File LLC In Texas”, you’ll see that his video shows up on page one with a few listings and an image icon. If you click that link, it takes you straight to a video where they explain how to setup and LLC in Texas, what options you have, and why you should choose their company for the job.
If you do this right and you optimize your videos correctly (I’m going to showing you exactly how in this blog), you can start to have your video show up in the natural search on Google, which is extremely powerful. It also gives you the opportunity to have more placeholders, for the various services that you provide.
In this case, his website is optimized for Texas LLC. The website and his videos show up in organic search in a couple of different pages. You can see examples of this through a variety of keywords. Not only will your website show up, but your video that’s been correctly optimized can show up in that search as well. And where are you going to click? A static piece of text or the image? A lot of attention goes to those video results.
In the next couple of months, I’ll go into how to incorporate these types of videos for your services, and optimize them to show up just like this in your market.