While your goal as an acupuncturist is to help people find optimum health, you first need to get in front of those who can benefit from your services. This is where the marketing side comes in, as it is necessary to have a steady stream of clients to keep the hydro on. An effective marketing plan will provide the consistent leads you need to keep your business not only surviving but thriving.
So, what Is Acupuncture Marketing?
Acupuncture marketing is simply a specialized form of marketing geared toward the niche of acupuncture clinics and professionals. It may use the same types of marketing that other businesses use, such as social media marketing, yet it provides language, policies and strategies specific to this type of health service.
Everyone these days has a website. But what many clinics fail to have is a CONVERTING website.
What do we mean by that?
Well a conversion is when a website visitor takes action – usually by calling the clinic, filling out the contact us form or booking a consultation online through software like JaneApp.
If 10% of your website visitors are not taking action, ie ‘converting’, then your website is in all honesty – a sitting duck.
And likely, you either spent time and/or money to have it up there right?!
At Merit-Based Marketing we don’t focus on pretty websites, we focus on CONVERTING websites.
Search engine optimization (SEO) is the form of marketing that allows you to show up in the search results of Google, Bing, DuckDuckGo etc. When people are trying to search for different phrases related to your business (i.e. acupuncturist near me), SEO is what helps your website show up in the results. For instance, you can use this type of marketing to reach people searching on Google for acupuncture in their area or natural methods for managing a health condition.
SEO involves a variety of strategies that help your website rank higher in the search results. This means that your business shows up in the top spots where people are most likely to click. SEO usually takes time to be effective compared to pay-per-click ads that have more immediate results.
3. Pay Per Click
Pay-per-click (PPC) ads give your business access to the top positions in search results to help you get the clients you’re looking for. So, when someone searches for acupuncture topics, your related ads can pop up.
PPC marketing has an immediate impact by instantly giving you top spots on Google results. However, it’s important to realize that you have to pay every time someone clicks on your ads, so this form of marketing requires a monthly investment in both management and ad spend. It’s good to use this as a complement to SEO, which takes longer (3-6 months).
4. Social Media Marketing
We know social media is popular and that it’s a popular form of marketing. In fact, people spend an average of 145 minutes a day on these platforms. The goal with social media is to build brand awareness about the services you provide and the ailments you treat. It won’t always generate clients. But when done consistently, it works really well. With our clients, we create appropriate content on whichever platforms the right audience is spending time on, whether it’s Twitter, Facebook, Instagram or TikTok. Through social media, we give people ideas of how acupuncture can help various health conditions and share the benefits of acupuncture.
5. Social Advertising
To compliment social media marketing, is social media advertising. This is where ads are placed in disguise of posts on the platforms to really extend the bandwidth of your organic posting. This accelerates your return on social media faster than posting organically and there are other tools with advertising, like lead generation, that can really boost a clinic’s lead generation.
6. Email Marketing
Email marketing is a good complement in addition to the other marketing strategies on this list. We can use this type of marketing to send promos and discounts, as well as to keep your current client base engaged with your clinic. You can share information about acupuncture and about your clinic through a format that goes directly to your followers.