Why Email Marketing Is so Important

Transcript My name is Maggie Benson. I am the head boss here at Merit-Based Marketing. Welcome and thank you for stopping in. I wanted to do something a little bit different, given the virtual nature of this setting, and do a little bit of an educational video for you in the sense that it makes […]

What Does ROAS & LVT Mean?

Transcript So what is ROAS and LVT as it pertains to your business when you’re running advertising campaigns on Google and Facebook? That’s what we’re going to talk about in today’s episode. So what is ROAS and LVT? Well, ROAS is return on ad spend. LVT means lifetime value transaction. So what is the average […]

What Does CPC Mean?

Transcript What does CPC mean in terms of the reports you get from your marketing agency? That is what we’re going to talk about today as part of our What Does the Metrics Mean series? What does CPC mean? CPC means cost per click. It is traditionally used in the language of Microsoft ads, formerly […]

What Does CPL Mean?

Transcript So when your marketing agency says cost per lead, or you’re in a Facebook group and you hear someone say cost per lead, what does that actually mean? Well, in this episode we’re going to talk about exactly that. So what does cost per lead mean? Well, depends on what you’re tracking. So, ultimately, […]

What Influences Pricing For Facebook Advertising Services

https://youtu.be/zLOFMLPTg4k Transcript Hello and welcome. In this episode, we are going to talk about what impacts the price an agency quotes you for Facebook advertising. So what goes into a quote for Facebook advertising? What factors is the agency taking into consideration when they are providing you a quote for advertising? Like the video I […]

What Are Local Service Ads & Why Do You Need Them?

You’ve likely heard of pay-per-click marketing, but do you know the ins and outs of local service ads? Local service ads are another great tool in your digital marketing arsenal, particularly for service providers in certain industries. They are both affordable and effective, but they can sometimes be challenging to get started with. Here’s what […]

Do You Really Need Marketing When You’re a Small Business?

Small business owners of all ages often find themselves asking why marketing is important for their success. Years ago, when the businesses in the town were the only providers for specific goods and services, marketing for small businesses was not a necessity. Everyone knew who they could turn to for services and products that fit […]

Grow Your Fitness Studio: Tactic #1

“Why should I listen to you?“ When it comes to promotion, that’s the question your prospects are going to be asking. You probably have an answer, right? “Because I know what I’m talking about when it comes to personal fitness.” Okay, we believe you. But they don’t. They are inundated with offers and trials and […]

5 Social Media Content Ideas For Law Firms

With the world in the current state that it is, now has never been a better time than ever to completely revamp your online marketing strategy to meet the needs of your potential audience. While you might feel that going online has made everything much more competitive amongst law firms, you would be surprised at […]